What Is Programmatic Display Advertising?
Google search campaigns surely help you reach the search engine users with the most commercial intent (readiness to buy), but your ad inventory (search volume) is limited to the people actively searching for the products and services you sell.
Leveraging Google Display Network (GDN) will let you reach hundreds of millions of users each day as they browse millions of blog sites, news sites, video streaming sites, and mobile apps. But we’ll make sure your display ads are ONLY shown on high-quality websites and to relevant visitors interested in what you sell.
Google display network advertising (showing your ads on millions of other websites) is the most scalable way to pick up high volume traffic at cheaper CPC.
Types of Google Display Banner Ads
Google display network is a vast digital advertising landscape with many different available ad formats. Each ad format has its own pros and cons, and each format works better under certain circumstances more than others. We’ll be planning, designing, and bidding on the ad formats that most closely align with your advertising goals.
Responsive Ads
Responsive ads can show as several different formats, including both image ads and text ads. This ad formate adapts seamlessly to fit across millions of possible display placements, automatically transforming from text ads to image ads to fit available ad spaces.
Image Ads
These ad formats let you build and upload static image ads to have complete control of the creatives for your display campaigns. Image ads may include business logo, relevant product or service images, text, brand colors, and custom Call To Action (CTA).
Dynamic Text Ads
Text ads in remarketing campaigns linked to Google Merchant Center product data can create dynamic ads. Leverage your data feed to create dynamic Google Ads campaigns. Dynamically insert attributes into your ad copy to create inventory aware campaigns.
Dynamic Product Ads
Google Remarketing allows you to show ads to potential customers who have previously visited your website. Dynamic remarketing takes this a step further, letting advertisers show previous visitors ads that contain products and services they viewed on your site.
Interactive HTML5 Ads
Create engaging HTML5-based Google display ads that can run on any device. These ads have interactive elements, animations, and many other aspects that can change depending on who is looking at the ad and how they interact with the ad.
AMPHTML ads
AMPHTML ads are ad creatives built using AMP (Accelerated Mobile Pages) HTML. These ads are faster, lighter, more secure, and very engaging. AMPHTML ads help advertisers to advertise more efficiently and can run on all web pages.
Video Ads
Create a display ad and embed a video that plays directly within it. Further, customize video ads with image galleries and Calls To Action (CTA). Video ads can help you broaden the awareness of your business by capturing attention and driving demand at scale.
Gmail Ads
Gmail ads are interactive ads that show in the Social and Promotions tabs of your Gmail inbox. These ads can be both image ads and expandable ads. When you click Gmail ads, it expands just like an email. Advertisers are charged when the ad is fully expanded inside the inbox.
Find Entirely New Audiences
Programmatic display ads allow us to reach entirely new audiences and highlight your products & services with vast scalability. Display ads will appear across the Google Display Network, which includes millions of websites and mobile apps. Our creative display ad design will let you capitalize on valuable visual real estate all over the internet.
Google Ads Audit Pricing
The price of a Google Ads account audit varies based on the size of your campaigns, complexity of your business model, volume of analytics data, tracking complexity, and website structure.
Contact us today to speak with us to learn more about our high-impact Google Ads audit that includes Tracking, Analytics, GTM & Website audit.